Born to Become More

Jurlique started with a dream: to connect people back to nature.

Deep secrets from the South Australian hills

Jurlique was born in the unspoiled hills of South Australia, not a laboratory. It is the only place
on earth where our concentrated ingredients could originate.

The Jurlique story

Dr Jürgen Klein, a biochemist, and his wife Ulrike, a botanist, had always been passionate believers in the healing power of nature. Their vision was to create a pure and natural skin care range combining the ancient arts of alchemy, herbal medicine and homeopathy to reconnect people to nature. But this was back in the 1980s, when beauty products came from the lab, not the land.

The Kleins were undeterred. They refused to be swayed from their belief that nothing manufactured could come close to what nature could provide when it came to truly healthy, beautiful skin. So they began their search for the purest place on earth and after searching the world, they discovered the unspoiled Adelaide Hills in South Australia.

They left their native Germany and the lives they knew behind, and set off to the other side of the world. Here the Klein’s found the pristine land they needed to establish their farm and grow their pure and potent ingredients. They decided to call their new brand “Jurlique” – a combination of both their first names.

Today, Jurlique products are sold in more than 19 countries around the world. And our most iconic natural ingredients are still grown in the Adelaide Hills where Jurlique first began.